Hispanic Ad Agency ready to tap Tampa Market demand

A Bradenton couple is banking on the potential rewards of tapping into the Hispanic advertising market.

Pedro Perez and Roseanne Avella-Perez recently opened Nuevo Punto Advertising Group, a full-service agency focused on using what they call “the complete language of the Hispanic culture,” to link clients with a rich market.

They intend to draw on cultural differences, not just translations from English to Spanish.

Seeing opportunity in the Hispanic market

Seeing opportunity in the Hispanic market, the founders of the Sarasota-based Web managment firm Merging Point Design, Pedro and Roseanne Pérez, have a new startup: Nuevo Punto ( New Point) Advertising Group.

The new company is a full-service advertising and marketing firm aimed at helping companies reach the largest minority group in the nation – Hispanics.