Hispanic ad agencies find niche, challenges in Tampa Bay Hispanic advertising market

Pedro L. Perez came to Sarasota from Miami 16 years ago. Soon he realized that a quite annoying daily routine could be turned into profits.

Local companies, desperate to tap into the Latino market, were knocking at his door begging him for advertising ideas in Spanish. So instead of finding polite ways to turn them down and let them know that he was busy with his Internet firm, he decided to start his own advertising agency.

NUEVO ADVERTISING GROUP RETAINED BY MiCASH TO HANDLE  ADVERTISING OF PREPAID SERVICES CARDS

SARASOTA, FL – Nuevo Advertising Group has been retained by MiCash Inc., headquartered in Washington D.C., to handle the media buying and grassroots marketing of its prepaid services cards.

MiCash was created by Latinos to satisfy the money-remittance and payment needs of the Hispanic community in the United States. These money services are essential tools for the material progress of the community and they help Hispanics integrate into the broader American society.

NUEVO ADVERTISING GROUP TO TRANSLATE  FOR THE INSTITUTE FOR BUSINESS & HOME SAFETY

SARASOTA, FL – Nuevo Advertising Group has been hired by the Institute for Business & Home Safety, which is headquartered in Tampa, for the Spanish translation of its hurricane preparedness materials.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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