What’s Your Story – Messaging, Tuesday Tech, Published by SRQ Daily Freshly Squeezed Content Every Morning – Tuesday October 27, 2015

What is messaging and why does it matter to you and your business? Well, if you have a website, it’s assumed you are using it to provide valuable information to your current and potential customers. So it may surprise you that major search engines like Google, MSN, Bing, etc. don’t actually have human beings visiting your site. Due to the sheer magnitude of websites that exist, search engines use BOTs (short for “Robot”) – automated software that spiders or indexes your web site. These BOTs take many factors into consideration when placing a ranking on your site.

Messaging refers to the overall subject matter of any given page on your website and the content within it. In the eyes of a search engine BOT, the subject matter, content and Focus Keywords on your site combine like a mathematical equation to “score” your page and provide a numerical ranking. By default, the effectiveness of your entire website is translated into an index “number.”

According to Lynn La at CNET: “AT&T has finally rolled out its native Wi-Fi calling feature on certain smartphones, after the Federal Communications Commission granted the wireless carrier’s waiver request for the feature. Starting Oct. 8, AT&T customers with the latest phones, the Apple iPhone 6S and 6S Plus, as well last year’s iPhone 6 and 6 Plus, can make and receive calls using a Wi-Fi network as long as the handsets are also running Apple’s latest mobile operating system, iOS 9.

Wi-Fi calling can be useful whenever users find themselves in an area with weak or no carrier coverage. By using a local Wi-Fi network, such as the one set up at your house or available in a public space like a cafe or library, you can still make calls without a cellular connection. And because the feature is baked into the devices themselves, you and the person you are calling won’t have to download a third-party app or service.

Out of the four major U.S. carriers, AT&T is now the third to roll out Wi-Fi calling, following T-Mobile and Sprint. AT&T hoped to launch the Wi-Fi calling feature last month when Apple first released iOS 9. Last week, the carrier accused the FCC of dragging its feet on approving the waiver it needed to offer the feature. The FCC, which denies the claim it was slow to OK the request, granted the waiver Tuesday.

Socially Speaking: Facebook is changing things again!, Tuesday Tech, Published by SRQ Daily Freshly Squeezed Content Every Morning – Tuesday October 13, 2015

Last week, Facebook announced a pilot of “Reactions,” a new response mechanism that allows users to respond to posts on its network in more ways than just clicking “Like” or adding a comment. The new feature, (currently being tested in Spain and Ireland), is a reaction bar that grew from users’ expressed interest to having a “dislike” button. Besides “like,” uses can now choose emoji (expressive ideograms/smileys) symbols to express several other sentiments by hovering over or pressing down on the reaction bar. Available emotions are: Like, Love, HaHa, Yay, Sad and Angry.

An added benefit to the “Reactions” feature may allow Facebook to help detect Internet bullying before it escalates. Theoretically, Facebook is able to monitor reactions to posts and can step in if they notice a sharp uptick in negative reactions to a particular user’s posts.

– A Win for Online Advertisers –

With the addition of “Reactions,” Facebook’s ad platform is becoming an even more useful online marketing tool.

Nuevo Advertising Group Expands Offerings and Launches New Web Site with Enhanced Focus on Client Success

FOR IMMEDIATE RELEASE – Oct 6, 2015 (Sarasota, FL) – Nuevo Advertising Group today announced the launch of its new web site showcasing client case studies at nuevoadvertising.com and the launch of a dedicated bilingual account team.

The full-service marketing and advertising agency was founded in 2004 by Ringling College of Art and Design alumni Pedro Perez and Roseanne Avella-Perez. “To better serve our clients, Nuevo focuses on a comprehensive ‘whole brand appearance’ approach with sharp attention to the customer experience,” explained Co-Founder and VP of Sales Pedro Perez. “The new web site illustrates diverse case studies our clients’ faced and clearly explains how Nuevo created strategic campaigns to solve these issues,” said Perez.

One Small Step for privacy and one giant leap for cybersecurity, Tuesday Tech, Published by SRQ Daily Freshly Squeezed Content Every Morning – Tuesday October 6, 2015

Cybersecurity: Did you know that simply downloading your email or clicking on web site advertisements may add/download tracking software to your device? Advances in technology now enable advertisers and marketers to track your online habits through the collection of this usage data. Have you ever clicked on an ad on a website for something that interests you, and then found either the ad or a similar ad popping up on other websites, seemingly following you around? This is due to the new trend called “Behavioral Marketing” or “Target Marketing.” When you perform a certain task online, your browser is flagged for that particular interest by all sites using Google search engine tools. And today, most websites you visit will preempt advertisements with those best suited to your interests, favorite products, or brands, based on your past online use.

For marketers, your behavior is essential for them to know so they can design advertising and promotional messages that resonate with you, the user, thus maximizing the advertisement’s impact.

Email works in a similar way. When you download an email and its images to your computer, you are acknowledging you have received that email. Email marketers are able to track how many times you open that email, what you click on, and if you forward that email to someone. They can even tell if you chose not to open the email.