Social network marketing is it worth the money?, Featured on SRQ DAILY: TUESDAY May 31, 2016 – TUESDAY TECH TALK

Social network marketing is it worth the money?

Social network marketing is it worth the money? Marketing online can bring value to any marketing campaign. One reason is you’d be able to target your customers pretty precisely right down to demographic, geo target, Interests, Religion. Simply by setting up an account on any one of the social network platforms and using that social network to publish your photos, Comments, or your family gatherings. Over time gathering enough content to make you a viable marketing opportunity for a potential business or individual thinking of marketing a product or service through any one of the online platforms.

Most of us do this without even noticing or batting an eye. Have you picked up your phone just simply see what your friends are doing online, to see what events are happening this weekend? Have you clicked on links of interest? All of these things add to your value as a potential advertisement consumer. Have you ever re-posted an item you found on a friends newsfeed? Do you play games that are in theory free on Facebook as an example? All of these things come at a price. By clicking on the links and then accepting the terms you have now shared your contact list, usage patterns, your likes and dislikes. All of these things are used not to pinpoint you per se but you as a demographic which in terms let’s advertisers more precisely target you in their advertisement messaging creative and how they deliver the message to you.

Mastering your Businesses BLOG, Featured on SRQ DAILY: TUESDAY May 10, 2016 – TUESDAY TECH TALK

Mastering your Businesses BLOG

Mastering your Businesses BLOG, How many times have you thought of writing a BLOG for your business? I’m sure the first thought is that it would be a great resource, a valuable opportunity to promote your products or services. Then reality sits in. “What am I going to write about?” you ask yourself. “How much time can I dedicate to getting this job done?” “What about my social networks?” How can you keep your business running and find time to add another “to do” to your list?

Here are some BLOG basics that should help. First, decide the purpose of your BLOG. Why are you writing one? What issues do you hope to address with your commentary? Will you be helping your clients with a problem? Sharing your unique voice or particular expertise? Announcing new products or services?
Once you answer these questions, start organizing your BLOG posts into titles.

Second, research what similar posts you find that are already available on the Internet. Will your BLOG add value to a similar topic? Do you have a different point of view you think can help your customers or readers? Once you determine those answers, you are ready to locate resources on other websites that may underscore your message. Sharing information from other websites in your blog can be a good way to showcase your expertise, however you want to be sure that doing so will not take readers away from your content.

Verizon FIOS sells out to Frontier and what a mess followed

Verizon FIOS sells out to Frontier and what a mess followed

Verizon FIOS sells out to Frontier, Raise your hand if you’ve had serious technological issues with the Verizon Fios to Frontier transition during the past Three weeks. Take it from me, the companies should never have done the conversion on April 1. Not only did they set themselves up to be the butt of “April Fools” jokes, they seemed utterly unprepared. My experience is that there was no strategy, no redundancy planning, and no expert guidance to aid the customer service staff to help their customers. After countless phone calls, demanding that my issues be elevated to supervisors, and countless frustration, I’m happy to say our video services are now back up and running – but it took us a week back-and-forth with Frontier to make that happen, and no small thanks to my own troubleshooting.

Here are some simple steps you can take to remedy the potential problems you may be experiencing at home yourself:

First off, let’s take a walk outside your house to the location where the Internet comes into your home. Look at the Verizon/Frontier box. Is it damaged? Does everything look like it’s connected? Once you’ve determined that, take a flat head screwdriver and open the box. You’ll should see a bunch of flashing lights with a legend next to them explaining which lights are responsible for what action. Make sure you have no orange or amber or red lights flashing. Take note and then close the box.