Art Gallery Guide Pedro Perez, on Suncoast News Network – SNN featured Pedro Perez on th Local TV broadcasting network SNN.

Maximize your marketing dollars with E-blasts!

Maximize your marketing dollars with E-blasts!

Maximize your marketing dollars with E-blasts! When designing electronic communications, or “eblasts,” you can save money by leveraging the web hosting service you are already paying for. If you have a website, you’re already paying for hosting. Instead of subscribing to an additional eblast service to host your images, you can simply upload a directory of images to your hosting web server and link to the files from your chosen email client or HTML code. This option enables you to remain in full control of your images and content while saving you money.

Another potential money saver is to actively update your current mailing list. For example, if your database is 10,000 strong and you receive 1,000 bounce backs or undeliverable email addresses, updating these addresses will minimize the number of bounces you receive. Afterall, do you want to pay for emails that cannot be delivered? If you are paying per email address, in most cases, making these updates will save you some money on your monthly bill.

EXHIBITION OPENING Ringling College Patricia Thompson Gallery Presents Pedro Pérez Selection of work on display through October 21

EXHIBITION OPENING: Pedro Pérez.

Ringling College Patricia Thompson Gallery Presents Pedro Pérez
Selection of work on display through October 21

Sarasota, FL – Opening June 10, the Ringling College of Art and Design Patricia Thompson Gallery will host the work of alumnus Pedro Pérez, Class of 1996. This multi-media exhibition will include design work from his various advertising campaigns and present several projects he has completed over the course of his professional career.

An exploration of the creative process, this exhibition will lead the viewer through the behind the scenes decision-making and experimentation of advertising, culminating in several polished, completed campaigns that demonstrate the result of this foundational work.

Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College.  He founded his first company, Merging Point Design, Inc., with fellow students while they were attending Ringling College. This first venture specialized in custom website design and development and quickly landed some impressive local and national clients such as Sarasota’s own Van Wezel Performing Arts Hall, Lee Wetherington Homes, and Stardust Casino and Boyd Gaming in Las Vegas, Nevada. Merging Point focused on the front-end beauty and functionality of websites as well as the back-end management systems. 

Email tracking software, good idea or not? Featured on SRQ DAILY: TUESDAY June 7, 2016 – TUESDAY TECH TALK

Email tracking software, good idea or not?

Email tracking, Did you know the emails you send and receive can be tracked? The process is called “email tracking” and it is an invaluable tool you can use to ensure your clients and contacts have received, opened and read your email communications. To do this, a simple code is inserted into the email message when you send it. This triggers an email response back to you to alert you when the message has been opened, how many times, and in some cases if it was forwarded to someone else.

Email tracking is an especially great resource if you’re in sales. Once you are alerted that your desired recipients have received your initial message, you can further customize follow up communicators and provide additional information. Even learning that your desired recipient has received your message and has not responded back to you can be a great resource for next steps. Think of it like an electronic “message received” response.