Award winning Marketing + Advertising Agency

Our History

Nuevo Advertising Group’s founding arose from a desire to take advantage of the founders native Hispanic roots and to offer bilingual services to its clients – in both English and Spanish. Aptly named, the Spanish word Nuevo, means “New” in English, and in the summer of 2004 Nuevo Advertising Group was born. Partners in work and wife and husband team Roseanne Avella-Perez and Pedro Perez, having already established themselves as web experts, decided to venture beyond their focus of web and online capabilities and broadened their offerings to include complete advertising and marketing agency services.

In the nearly 12 years since its inception, Nuevo Advertising has consulted with a host of varied clients – from small start-ups to Fortune 500 businesses and has been recognized with numerous awards and accolades for its solutions. Focused on connecting businesses with the Hispanic market has been a founding vision for the team at Nuevo. As the Agency continues to grow so has its vision and offerings. Try a Nuevo (Spanish for new) approach and see why our clients keep coming back.

Our Mission

Our name, Nuevo, means “new” in Spanish and that is our motto. We keep things new and fresh and always moving forward.

Our mission is simple: to elevate design and web development to more than the sum of its parts by using traditional and current resources to connect and engage clients. We focus on design and user experience to align expectations and current trends at one point – to user engagement or point of sale on the other. Nuevo blends a fact-based approach with creative expertise to position you and your company on solid ground for success. Through the use of online data, buying history statistics, and local, state and international trends, our planning strategy takes into account hard data. Then, using creative and clear messaging, and contemporary, engaging graphics, we add the interactivity of online techniques, to provide a comprehensive customer experience that will help build your brand/s.

Our Skills

  • Marketing + Advertising
  • Creative Services
  • Web + Online
  • Digital Marketing
  • Consulting
  • e-communications
  • Landing Pages
  • Translation Services
  • SEO Management
  • Google Analytics

Meet The Founders

Connect with us via social media or e-mail.  We’d love to hear from you.

Roseanne Avella-Perez
Connect with Roseanne

Roseanne Avella-Perez

Partner/Creative
Driven to succeed in everything she does, Roseanne has never met a challenge she couldn’t conquer. For over 10 years she has served as president and creative director, personally overseeing a large number of client accounts. With an eye for detail and a rich understanding of technology, Roseanne has been in the driver’s seat as Nuevo Advertising Group, Inc. won national and local design awards.

Prior to Nuevo Advertising Group, Roseanne co-owned Merging Point Design, Inc., a web development/solutions company. There she provided clients such as Boyd Gaming Corporation, Stardust Resort and Casino, Ringling College of Art and Design, Ringling Museum, Van Wezel and the City of Sarasota with various online + web solutions.

Pedro Perez
Connect with Pedro

Pedro Perez

Partner / Technology Expert
Pedro has been offering clients his knowledge and expertise for over 17 years. Working on a broad range of projects from elementary to complex, he has always demonstrated a keen analytical sense combined with a good dose of common sense. Pedro is co-founder and vice president of Nuevo Advertising Group, Inc. Pedro also co-owned Merging Point Design, Inc., a technology company focused on building web sites and providing high-end technology solutions to companies all over the U.S. such as Stardust Casino and Resort, Boyd Gaming Corporation, Industrial Coverage Insurance, Van Wezel Performance Arts Hall, Ringling College of Art and Design and the City of Sarasota. Providing clients with outstanding service is his passion.

Pedro is currently a board member of the Advertising Federation of the Suncoast and a professor teaching the Global Brand Solutions + Collaboration Elective at Ringling College of Art + Design.