Maximize your marketing dollars with E-blasts! When designing electronic communications, or “eblasts,” you can save money by leveraging the web hosting service you are already paying for. If you have a website, you’re already paying for hosting. Instead of subscribing to an additional eblast service to host your images, you can simply upload a directory of images to your hosting web server and link to the files from your chosen email client or HTML code. This option enables you to remain in full control of your images and content while saving you money.
Another potential money saver is to actively update your current mailing list. For example, if your database is 10,000 strong and you receive 1,000 bounce backs or undeliverable email addresses, updating these addresses will minimize the number of bounces you receive. Afterall, do you want to pay for emails that cannot be delivered? If you are paying per email address, in most cases, making these updates will save you some money on your monthly bill.
Ringling College Patricia Thompson Gallery Presents Pedro Pérez
Selection of work on display through October 21
Sarasota, FL – Opening June 10, the Ringling College of Art and Design Patricia Thompson Gallery will host the work of alumnus Pedro Pérez, Class of 1996. This multi-media exhibition will include design work from his various advertising campaigns and present several projects he has completed over the course of his professional career.
An exploration of the creative process, this exhibition will lead the viewer through the behind the scenes decision-making and experimentation of advertising, culminating in several polished, completed campaigns that demonstrate the result of this foundational work.
Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College. He founded his first company, Merging Point Design, Inc., with fellow students while they were attending Ringling College. This first venture specialized in custom website design and development and quickly landed some impressive local and national clients such as Sarasota’s own Van Wezel Performing Arts Hall, Lee Wetherington Homes, and Stardust Casino and Boyd Gaming in Las Vegas, Nevada. Merging Point focused on the front-end beauty and functionality of websites as well as the back-end management systems.
Verizon FIOS sells out to Frontier, Raise your hand if you’ve had serious technological issues with the Verizon Fios to Frontier transition during the past Three weeks. Take it from me, the companies should never have done the conversion on April 1. Not only did they set themselves up to be the butt of “April Fools” jokes, they seemed utterly unprepared. My experience is that there was no strategy, no redundancy planning, and no expert guidance to aid the customer service staff to help their customers. After countless phone calls, demanding that my issues be elevated to supervisors, and countless frustration, I’m happy to say our video services are now back up and running – but it took us a week back-and-forth with Frontier to make that happen, and no small thanks to my own troubleshooting.
Here are some simple steps you can take to remedy the potential problems you may be experiencing at home yourself:
First off, let’s take a walk outside your house to the location where the Internet comes into your home. Look at the Verizon/Frontier box. Is it damaged? Does everything look like it’s connected? Once you’ve determined that, take a flat head screwdriver and open the box. You’ll should see a bunch of flashing lights with a legend next to them explaining which lights are responsible for what action. Make sure you have no orange or amber or red lights flashing. Take note and then close the box.
You can’t go a day without seeing or hearing the latest ads from countless home security monitoring systems. Having one can lower your homeowners’ insurance rates, deter crime, and give you peace of mind when you are not at home. Video surveillance systems are becoming very routine throughout our lives at home, at work, and in public venues. We are being watched when out in public or in a residential neighborhood. So what’s the purpose of the security system, anyway? And how do you really decipher what’s a good option for you? Here are some quick pointers to aid you in your buying decision.
The first step is to determine what you want to monitor. Is it the access to the exterior of your entire property? Your house? Your front door? Or just the inside environment? Do you want to monitor your home only when you’re not at home? Do you have pets inside when you are gone that may trip a motion sensor? Do you want to check in from your mobile device? Are you confident with the do-it-yourself set up? Most security systems today come with everything you need out-of-the-box. Taking into consideration what you really want to monitor will help you determine the right system for you.