Have you ever been somewhere with no WiFi connection and felt like there’s nothing you could do to be productive? Say you are on vacation, away from the office, or in a location where there is no free Internet. You have your laptop with you. What do you do to use your time effectively? Many email systems will allow you to work off-line. It’s not only possible, it’s also a good way to make use of idle time.
Depending upon what email service you use, you may be able to respond to existing emails, compose new ones, or just take some time to clean up your inbox or sent mail. To work offline, first you must determine what type of email service you’re using. Is your email a web-based system that requires you to login into a URL, such as www.outlook.com? If that’s your scenario, you can use your mobile device’s Internet access as an WIFI “hotspot.” Check under your settings or control panel options on your mobile device to see if your device allows this. Then, turn the option “on.” Now, check your laptop WIFI icon and you should see the name of your mobile device, like “John’s iPhone.” This solution is called “tethering.” It basically shares the mobile device WIFI with your computer so you can check and write emails fully accessing the Internet.
Techknowledge if you’ve ever become frustrated trying to overcome a technology challenge, today’s Tech Tip will give you advice on taming the tech beast and discovering ways to fix it yourself.
With a little self-drive, curiosity, and perseverance, you will be amazed how some simple daily troubleshooting on your part can help you gain the techknowledge you need to solve many issues yourself.
Think about the multitude of new technologies that have launched during your lifetime and how you felt when you first used them. Remember the first time you used a DVD player? Got your first cell phone? Streamed a movie on your TV? Heard about “cloud” storage solutions? Do you remember how long it took you to get up to speed? I’m guessing your answer is “no.” Today, most of those inventions are probably essential to your everyday life and as simple to use as electricity. My aim is get you to feel as confident as possible to solve other technology snafus.
I found out the hard way that Apple’s AirPlay doesn’t always work as advertised. According to Apple: “With AirPlay, you can stream music, photos, and videos to your AppleTV, or stream music to your AirPort Express or AirPlay-enabled speakers.” Of course if you’re using AirPlay with any Apple suite of products, chances are the feature will work fine on your phone, computer, or tablet. But what if you’re using Flickr video, or Spotify? Have you noticed that sometimes your video won’t play? You get the boilerplate error message saying something went wrong.
After some serious time troubleshooting and a lot of trial and error, I stumbled upon a solution that allows your video to play. Be aware that since you are connecting devices, notifications from one of your connected devices may interrupt your movie viewing? What do I mean? When you’re trying to access Apple TV and you’re trying to play a Flickr video, the only way I found to make it work is to mirror your screen or connect using mirroring. This allows the video to play both on your device and through Apple TV. Don’t get me started on the inconvenience this causes. Using this option, you’re basically tying up two devices and using up your mobile phone or tablet batteries unless the device is plugged into an electrical outlet.
Everyday Tech Tips, This weeks Tuesday’s Tech Tips departs from my usual business orientation to focus on one of my favorite, personal technology topics: home and entertainment systems!
Today, you can wire and add wireless network connectivity to everything from your air conditioner, appliances and home alarm to gaming, entertainment systems, and tablets. The convenience of going high-tech at home can be an amazing convenience, but it’s not without its challenges.
You have many different options on how you set up your network configuration. You might choose to limit access to certain devices based on the user (different settings for mom and dad or each child), the time of the day, or even set time ranges when each device may be used. Let’s say you have kids who need to use a tablet or laptop for school homework each weekday. You can set up a standard time range internet access will work for each device: Monday through Thursday from 3pm-8pm for example. That way, you can be assured your kids are not up until 1am playing video games on school nights! You can also set internet content filters to limit which sites your children can access. Best of all, these features can be customized for each device and password protected so only you can change them.
Creativity many businesses view creative services as a cost-center, when in truth, a well-defined creative service department should help to increase your bottom line. The potential value of a good creative marketing team extends far beyond copywriting and graphic design services. Instead of utilizing your creative team as implementers, the real value of these professionals is to aid you in addressing your critical business challenges.
Including your creative staff at the strategy level, will enable you to incorporate design thinking, or a human-centered approach into your business process. Start looking at the creative department as an intricate part of your client service and include them in brainstorming solutions to difficult problems.
Repackaging ideas and maximizing creative services within your business is low cost and high impact. Including the creative team in strategy sessions builds buy-in and can provide an entirely different perspective. Best of all, the team approach will ensure implementation is targeted and mission-specific, moving the team forward to develop even stronger campaigns.
Google offers a lot of very good tools to maximize your advertising investment and best of all, many are free or very low cost.
One of the most underutilized and most impressive tools is Google’s “remarketing” tool. When used correctly, this application has the potential to help you reduce your pay per click average cost as well as your cost per click.
Have you ever clicked on an ad from a website and after doing so, the same ad you clicked on appears on other websites you visit, such as Facebook, Google, etc.? This action is called remarketing.
As an advertiser, when you use Google ad words you’re essentially bidding for a word or a phrase used on your website to help you gain a higher ranking on a user’s search results page. When you use retargeting or remarketing, the tool embeds a cookie onto each user’s device to preempts the advertisements they see. This means for just pennies on the dollar, your ad can be seen at the top of the list for that user as they travel to multiple sites around the web.
Once installed, the application will assist in promoting your business for up to 90 days at an average cost between $.25 and $.50 per user. To check it out visit google.com
Happy New Year! As we greet 2016 and get back to work, it’s a great time to reflect on the past year and refocus our business priorities to take advantage of new opportunities. This is especially true when evaluating the successes and struggles of your past advertising and marketing campaigns and how they hit – or missed the mark for your business. Much like personal resolutions we make, often our business goals go by the wayside after a month or two into the New Year. It doesn’t have to be this way.
Think about having a New Year Review kickoff breakfast with your staff. Let them tell you what worked, what didn’t and solicit their ideas for top strategies they feel could better your business processes. Think of this as a fun goal setting session with measurable targets and awards. By working with your team to clearly define goals for yourself and your business this year, your staff becomes part of the strategy team – and not just the implementers. Working with your staff to create “hit lists” of desired achievements and breaking them down into digestible actions will encourage each member to have a sense of ownership and accountability for the success of the business. Scheduling quarterly milestones to work toward (and celebrating them when met) will help empower your team, increase buy-in, and will enhance your credibility as a caring manager. Best of all, reporting in to each other will help you and your staff stay on track and keep the momentum building throughout the year.
Most of our wireless device data usage happens at home or at the office. It is always important to make sure your networks are set up properly and that your mobile devices are all set up to use wireless service whenever possible. All the major telecommunications companies charge you extra money for data. That’s why it’s important to make sure your mobile devices are set up to prioritize using wireless networks whenever available.
As stores adjust to better serve consumers, they are also adding hotspots free of charge for the convenience of the shoppers. The goal is to turn shopping and going to a store into more of an experience. Taking advantage of those hotspots, be it at home, at work or out on the town, will save you hours of data usage. The goal is to save your data for when you really need it, usually when you’re between wireless areas.