E-mail marketing has become commonplace and is a great way to engage your contacts.  Once you have your e-mail prepared you want to ensure that it reaches your contacts inbox and that they open it.  Personal preferences and SPAM filters can hinder that process, but we have a few tips to help you increase your open rates.

1.  66% of contacts check e-mail on a mobile device, so ensuring that your e-mail is mobile friendly is key.

2.  Write a subject line that captures the recipient’s attention without misleading the reader about the content of the e-mail. Avoid the
“what happens next …” syndrome.

3.  Your e-mail should have a good balance of text and images. An e-mail with too many images can load slowly and trigger SPAM filters.

Go Mobile! If your website is not mobile enabled you’re losing organic positioning on the search engines. Google made it official last month and announced they are going to be re-indexing website’s results and prioritizing mobile-friendly websites. And as we all know what Google does others copy and compound the problem. 57 percent of users will not recommend a website if it’s not mobile friendly.

All your efforts to keep your website up-to-date and the technology current will be for nothing if potential customers can’t find your website. The mobile industry is growing by leaps and bounds – 80 percent of traffic to websites is now coming from mobile devices.

There are simple steps you can take to check if your website is compliant. I have included some links to free services that will give you a real sense of your website’s health. If you find your website is not compliant or mobile, have your developer give you an estimate and a timeline to upgrade your website’s technologies. Do yourself a favor and get at least three estimates. Clearly define the scope of work, set your expectations and make sure they are understood. Happy serving!

Test your Site:  

Nuevo Advertising Group™ was hired by the Suncoast Science Center of Sarasota, Florida to create and manage its email marketing campaigns

Sarasota, FL, April 2, 2015 – Nuevo Advertising Group was hired by the Suncoast Science Center of Sarasota, Florida to create and manage its email marketing campaigns, which are designed to engage, inform and promote the programs being offered throughout the year.

Nuevo Advertising Group™ was retained as the creative force behind Osprey Biotechnics, Inc.

Sarasota, FL, November 2, 2014 – Nuevo Advertising Group was retained as the creative force behind Osprey Biotechnics, Inc. The agency was tasked with developing product labels, multiple micro websites and landing pages, and the development of an animation to illustrate how the product works in an exciting and technology-relevant manner.

Nuevo Advertising Group™ hired as the creative muscle behind the Island Ocean Star

Sarasota, FL, May 2, 2014 – Nuevo Advertising was hired as the creative muscle behind the Island Ocean Star Japanese steakhouse and sushi restaurant based out of Anna Maria Island, Florida.

Sarasota, FL, March 10, 2014 – Nuevo Advertising Group ™, a Sarasota-based full service marketing, advertising and public relations agency, recently won the “2014 American Package Design Award” for work they completed for the WellSpring Pharmaceutical Corporation.

Nuevo Advertising Group™ Adds Sarasota Jungle Gardens

Sarasota, FL, Feb 25, 2014 – Nuevo Advertising Group ™ has been hired as the creative team for the Sarasota Jungle Gardens, a zoological and botanical garden that soon will be celebrating its 75th year in Sarasota.

Sarasota, FL, May 7, 2013 – Nuevo Advertising Group ™ has been awarded agency of record status for the Florida-based personal injury and accident law firm Gallagher & Hagopian, PL.

Nuevo Advertising Group ™ will provide a full range of services to the law firm, including new branding and creative, corporate identity materials, advertising, website re-design and maintenance, publicity, promotions, social media, and short- and long-term planning.

Nuevo Advertising Group ™ is pleased to announce they have moved their office

SARASOTA, FL – Nuevo Advertising Group ™ is pleased to announce they have moved their office to The Sarasota Courthouse Center Building, 1990 Main Street #750, Sarasota, FL 34236.

SARASOTA, FL – Nuevo Advertising Group has been hired by Embracing Our Differences ® to design and develop a new website with a content management system. The site will have a new look and content, and Nuevo will provide search engine optimization and technical support.


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