Marketing to Hispanics
They’re the fastest growing minority group in the U.S., and their estimated buying power is scheduled to hit $992 billion by 2009. But reaching this group is far more complex than hiring a translator.

“ I know I need to do it, but I don’t know what I need to do.” This is the most common statement Nuevo Advertising owners Pedro Perez and Roseanne Avella-Perez hear from new clients. Nuevo is the only ad agency in Southwest Florida to specialize solely on Hispanic marketing, and everyone from government agencies to businesses across the state rely on Nuevo to connect their business with this multifaceted demographic.

BEALLS WILL LAUNCH ADS IN SPANISH

Starting this fall, new radio ads for retail chain Bealls will tell shoppers to “vive el estilo de la Florida.”

The new Spanish language ads are more than a rough translation of the company’s familiar “live the Florida lifestyle” tagline. They’re an attempt to reach out to the state’s growing Latino population, a group wielding more spending power than ever and one sought after by retailers selling everything from groceries to cell phones.

NUEVO ADVERTISING GROUP RETAINED BY FLORIDA RETAIL GIANT BEALLS, INC.

SARASOTA, FL – Nuevo Advertising Group has been retained by Florida retail giant Bealls, Inc. to create and produce Spanish radio spots.

” We are excited to have found an agency in the Bradenton / Sarasota area that understands the Hispanic community. Nuevo Advertising Group will transform our Hispanic radio campaign to make it more relevant to the audience,” said Gwen Bennett, vice president of advertising and e-commerce for Bealls and BeallsFlorida.com.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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Nearly one out of every six U.S. residents will be of Hispanic origin by 2010, according to U.S. Census figures. Hispanic buying power, which was estimated at $736 billion in 2005, is expected to grow to $860 billion in 2007 and $1 trillion in 2010, according to a study by the Selig Center for Economic Growth at the University of Georgia.

Last March the Grammy Award-winning Mexican musical group Los Tigres del Norte—perhaps the best-known band in all of Latin America, often referred to as the “Beatles of Mexico”—played to 4,000 well-dressed fans at the Sarasota-Bradenton Convention Center. Three-quarters of them had paid $60 per ticket, and the party went on until 3 a.m. Los Tigres del Norte has sold more than 50 million albums and performed before crowds as large as 150,000. Yet despite their international fame, there was no mention of the group’s concert in the local Anglo media.

Pedro L. Perez came to Sarasota from Miami 16 years ago. Soon he realized that a quite annoying daily routine could be turned into profits.

Local companies, desperate to tap into the Latino market, were knocking at his door begging him for advertising ideas in Spanish. So instead of finding polite ways to turn them down and let them know that he was busy with his Internet firm, he decided to start his own advertising agency.

NUEVO ADVERTISING GROUP RETAINED BY MiCASH TO HANDLE  ADVERTISING OF PREPAID SERVICES CARDS

SARASOTA, FL – Nuevo Advertising Group has been retained by MiCash Inc., headquartered in Washington D.C., to handle the media buying and grassroots marketing of its prepaid services cards.

MiCash was created by Latinos to satisfy the money-remittance and payment needs of the Hispanic community in the United States. These money services are essential tools for the material progress of the community and they help Hispanics integrate into the broader American society.

NUEVO ADVERTISING GROUP TO TRANSLATE  FOR THE INSTITUTE FOR BUSINESS & HOME SAFETY

SARASOTA, FL – Nuevo Advertising Group has been hired by the Institute for Business & Home Safety, which is headquartered in Tampa, for the Spanish translation of its hurricane preparedness materials.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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HISPANIC BUSINESSES SURGING
WASHINGTON – Fueled by a rapidly expanding Hispanic consumer market, the number of Hispanic-owned businesses is growing much faster than the national rate for other companies.

Nuevo Advertising Group Receives Nomination for Minority Business of the Year

The Greater Sarasota Chamber of Commerce recognized Nuevo Advertising Group, a certified woman-owned minority business, with a nomination for the 2006 Frank G. Berlin, Sr. Minority Business of the Year Award. Eligibility for nomination is based on the following qualifications: the business must be a functioning business for at least three years, must have a 51% or more ownership by a minority, be “for profit” and locally owned and operated with no more than 50 employees.


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