Choosing an advertising and marketing agency is an important investment in the growth of your brand and your business. In today’s ever-changing marketplace, you deserve a personal and effective approach from your agency, along with a team that is well-versed in both traditional and online campaigns.
Why choose Nuevo Advertising as your partner? The award-winning, full-service marketing and advertising agency has transformed over the years to provide its clients a comprehensive and strategic “whole brand appearance” approach with sharp attention to the customer experience and expertise in optimizing today online and digital trends. Nuevo combines art with science to brand your business, combining aesthetic sensibilities and a host of traditional print work with the latest trends in technology.
The founders started their first company, Merging Point Design, Inc., while they were undergraduate students at Ringling College of Art and Design. This first venture specialized in custom website design and development and quickly landed some impressive local and national clients such as Sarasota’s own Van Wezel Performing Arts Hall, Lee Wetherington Homes, and Stardust Casino and Boyd Gaming in Las Vegas, Nevada. Merging Point focused on both the front end beauty and functionality of websites as well as the back-end management systems. The agency created open-source sites and coded in ASP, Cold Fusion, dynamic HMTL, Magento, Joomla and WordPress.
In 2004, Nuevo Advertising Group was formed, expanding the agency’s work to emphasize marketing to the Hispanic consumer both domestically and internationally. For more than a decade Nuevo has distinguished itself as the only Hispanic-based advertising agency in the greater Sarasota/Manatee area, connecting businesses with the Hispanic market through traditional, outdoor, TV, radio and digital media.
The agency has worked with Fortune 500 companies as well as start-ups, internet-based businesses, and traditional brick-and-mortar businesses. It has launched successful print and online campaigns for the Southwest Water Management District, Home Depot, EduK (a vocational/technical school with seven campuses throughout Puerto Rico and Florida), the Tampa Bay Storm and Hooters, among many others.
Recognized for its technology expertise in web site development, hosting, interactive online communications programs and ecommerce, Nuevo is on the forefront of social media, current web and technology compliance and back-office management tools.
Today’s Nuevo has also expanded its customized campaigns to serve the Hispanic market in both English and Spanish. The agency’s team of bilingual professionals comes from all corners of the Hispanic world, including Colombia, Cuba, Venezuela, Mexico and Puerto Rico, and each possesses vast creative and business experience.