CLIENT

Sarasota Jungle Gardens

OBJECTIVE

Create Various Advertising + Marketing Pieces

WhatWe Did

  • Holiday Print Advertising Campaigns
  • Outdoor Promotional Banners
  • Birthday Party Banners
  • Consulting on Marketing Strategies
  • Admission Signage
  • Photography
  • Art Direction

How We Did It

 

The family-run Sarasota Jungle Gardens had a need to enhance its communication and retain its current patrons, while attracting new ones.

With multiple events throughout the year, the landmark venue did not have a consistent visual approach that would help build its brand. We developed an overarching visual format focusing on the admission signage for the Gardens with a refreshed and easier to read organization of information. Nuevo concepted the art direction and created original photography for the Gardens, in addition to resourcing additional imagery.

To market popular annual events like the Easter Egg Hunt and Holiday Lights promotions, we developed a templated approach to maximize attendance, including customized print collateral and on-site signage: banners, promotional postcards, flyers, maps, and print advertisements. This template was then broadened to redesign pieces for other holiday events, birthday parties, Mother’s Day and Father’s Day events, and specials for veterans and active duty military personnel.