Google offers a lot of very good tools to maximize your advertising investment and best of all, many are free or very low cost.
One of the most underutilized and most impressive tools is Google’s “remarketing” tool. When used correctly, this application has the potential to help you reduce your pay per click average cost as well as your cost per click.
Have you ever clicked on an ad from a website and after doing so, the same ad you clicked on appears on other websites you visit, such as Facebook, Google, etc.? This action is called remarketing.
As an advertiser, when you use Google ad words you’re essentially bidding for a word or a phrase used on your website to help you gain a higher ranking on a user’s search results page. When you use retargeting or remarketing, the tool embeds a cookie onto each user’s device to preempts the advertisements they see. This means for just pennies on the dollar, your ad can be seen at the top of the list for that user as they travel to multiple sites around the web.
Once installed, the application will assist in promoting your business for up to 90 days at an average cost between $.25 and $.50 per user. To check it out visit google.com
Cybersecurity: Did you know that simply downloading your email or clicking on web site advertisements may add/download tracking software to your device? Advances in technology now enable advertisers and marketers to track your online habits through the collection of this usage data. Have you ever clicked on an ad on a website for something that interests you, and then found either the ad or a similar ad popping up on other websites, seemingly following you around? This is due to the new trend called “Behavioral Marketing” or “Target Marketing.” When you perform a certain task online, your browser is flagged for that particular interest by all sites using Google search engine tools. And today, most websites you visit will preempt advertisements with those best suited to your interests, favorite products, or brands, based on your past online use.
For marketers, your behavior is essential for them to know so they can design advertising and promotional messages that resonate with you, the user, thus maximizing the advertisement’s impact.
Email works in a similar way. When you download an email and its images to your computer, you are acknowledging you have received that email. Email marketers are able to track how many times you open that email, what you click on, and if you forward that email to someone. They can even tell if you chose not to open the email.