Designed to reinforce technology

Designed to reinforce technology

Designed to reinforce technology – Are your Google Ad Words or Facebook advertising campaigns performing as well as you planned? If not, have you evaluated the creative (images/ad copy) you are using to drive the campaign? Often, businesses try to cram so much information into one small ad it creates a very confusing and hard to read ad that customers just ignore.

Here are some simple steps you can take, which will help you maximize your advertisements impact:

Step 1. MESSAGE: What is the one most important point you are you trying to make? Step 2. AUDIENCE: Who are you speaking to? Step 3. VEHICLE. Is your desired audience using the advertising platform you have chosen? Answering these simple questions may seen obvious, however more often than not, in the rush to meet ad deadlines, we sometimes miss the most essential point of advertising in the first place. Who we’re trying to advertise to and what are we trying to say. Remember the K.I.S.S. rule: “keep it simple silly.” Using pull quotes or a direct call to action statement along with an engaging image or graphic will always interrupt the reader and deliver your message more effectively.