Sarasota Advertising Pedro Pérez exhibit broadens the definition of art, by Niki Kottmann Black Tie Reporter Published by Your Observer

Sarasota Advertising Pedro Pérez exhibit broadens the definition of “art”

It’s not every day you see an anti-nausea medication on display in an art gallery.

However, its creator wouldn’t be bothered by passersby questioning the piece’s artistic validity. Pedro Pérez is the designer of the packaging for the bottle of Children’s Emetrol currently on display in the Patricia Thompson Gallery until Oct. 21. He believes if he has started a conversation about the definition of art, he has succeeded.

Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. “Art, to people, is different,” he says. “I would argue with you that a landscaper is an artist. I would argue that an architect is an artist. I would even argue with you that a mechanic, to a certain extent, is an artist. It’s what we do and how we define what we do.”

The bottle is part of the Pedro Pérez exhibit showcasing work he has produced from his early college years until now. The collection includes everything from industrial and graphic design to web development and photography.

Art Gallery Guide Pedro Perez, on Suncoast News Network – SNN featured Pedro Perez on th Local TV broadcasting network SNN.

EXHIBITION OPENING Ringling College Patricia Thompson Gallery Presents Pedro Pérez Selection of work on display through October 21

EXHIBITION OPENING: Pedro Pérez.

Ringling College Patricia Thompson Gallery Presents Pedro Pérez
Selection of work on display through October 21

Sarasota, FL – Opening June 10, the Ringling College of Art and Design Patricia Thompson Gallery will host the work of alumnus Pedro Pérez, Class of 1996. This multi-media exhibition will include design work from his various advertising campaigns and present several projects he has completed over the course of his professional career.

An exploration of the creative process, this exhibition will lead the viewer through the behind the scenes decision-making and experimentation of advertising, culminating in several polished, completed campaigns that demonstrate the result of this foundational work.

Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College.  He founded his first company, Merging Point Design, Inc., with fellow students while they were attending Ringling College. This first venture specialized in custom website design and development and quickly landed some impressive local and national clients such as Sarasota’s own Van Wezel Performing Arts Hall, Lee Wetherington Homes, and Stardust Casino and Boyd Gaming in Las Vegas, Nevada. Merging Point focused on the front-end beauty and functionality of websites as well as the back-end management systems.