GPS and Ad Tracking – I’m sure you’ve seen them driving around town, sometimes a scooter with an advertisement cart behind them, sometimes it’s a big truck or even a mini truck with a thin billboard behind the driver – they are mobile billboards. Don’t think mobile like your smart phone, think mobile like moving – in a nutshell it is a moving billboard.
Have you ever wondered if this technology/advertising makes sense for your business? It all comes down to the tracking and the exposure you receive versus the money spent and the return on investment. This style of advertising allows you to track your advertisement as it travels down the road. You can view current traffic conditions and active driving times. This data provides the advertiser with the ability to monitor and re-route the mobile billboard drive. The advantage here is the real-time tracking and being able to analyze the cost benefits of leads.
Social network marketing is it worth the money? Marketing online can bring value to any marketing campaign. One reason is you’d be able to target your customers pretty precisely right down to demographic, geo target, Interests, Religion. Simply by setting up an account on any one of the social network platforms and using that social network to publish your photos, Comments, or your family gatherings. Over time gathering enough content to make you a viable marketing opportunity for a potential business or individual thinking of marketing a product or service through any one of the online platforms.
Most of us do this without even noticing or batting an eye. Have you picked up your phone just simply see what your friends are doing online, to see what events are happening this weekend? Have you clicked on links of interest? All of these things add to your value as a potential advertisement consumer. Have you ever re-posted an item you found on a friends newsfeed? Do you play games that are in theory free on Facebook as an example? All of these things come at a price. By clicking on the links and then accepting the terms you have now shared your contact list, usage patterns, your likes and dislikes. All of these things are used not to pinpoint you per se but you as a demographic which in terms let’s advertisers more precisely target you in their advertisement messaging creative and how they deliver the message to you.
Mastering your Businesses BLOG, How many times have you thought of writing a BLOG for your business? I’m sure the first thought is that it would be a great resource, a valuable opportunity to promote your products or services. Then reality sits in. “What am I going to write about?” you ask yourself. “How much time can I dedicate to getting this job done?” “What about my social networks?” How can you keep your business running and find time to add another “to do” to your list?
Here are some BLOG basics that should help. First, decide the purpose of your BLOG. Why are you writing one? What issues do you hope to address with your commentary? Will you be helping your clients with a problem? Sharing your unique voice or particular expertise? Announcing new products or services?
Once you answer these questions, start organizing your BLOG posts into titles.
Second, research what similar posts you find that are already available on the Internet. Will your BLOG add value to a similar topic? Do you have a different point of view you think can help your customers or readers? Once you determine those answers, you are ready to locate resources on other websites that may underscore your message. Sharing information from other websites in your blog can be a good way to showcase your expertise, however you want to be sure that doing so will not take readers away from your content.
Good people as technology assets. For the past few months I’ve been talking about technological issues as they relate to specific products or mindsets. I’d like to take a moment to shine some light on the biggest resource we may have to tackle tough technological problems. It’s the people we meet every day. The people we work with, and the bonds and relationships we make. How many times have you found yourself incredibly frustrated trying to find an answer to a technological problem? Of course. there is always the Internet, and thanks to Google, most answers are now at our fingertips. With a little ingenuity, you can easily use the Internet to research your idea or problem and to find potential answers or information.
As an adjunct faculty member at Ringling College of Art and Design, I have had the opportunity to meet some of the most kind, generous and hard-working students I’ve ever known. They have all far exceeded my expectations. This new wave of future leaders and artists – digital “natives” – have grown up with technology and understand better than most of us its current and potential impact on our lives and in our work.
Innovate or disintegrate – I had the opportunity to attend an event in March regarding empathetic design presented by The CEO Forum and BIG (Big Ideas on the Gulfcoast) guest speakers Dr. Deena McDonagh and Walter Herbst. Dr. McDonagh is an Associate Professor of Industrial Design in the School of Art + Design at the University of Illinois (Urbana-Champaign) and faculty at the Beckman Institute of Advanced Science and Technology. Mr. Herbst founded Herbst LaZar Bell Inc. in 1962 which has grown into one three largest independently owned product design and development firms in the country.
The two focused their talk on the growing emphasis technology usability plays in the consumer marketplace. What I found most compelling was learning how our assumptions and design concepts are being put to the test. Dr. McDonagh shared a few very interesting case studies including everything from how we use a roll of toilet paper to how we tattoo ourselves with brands like Harley Davidson.
She emphasized in one of her examples that it was clear the designers were men and the women’s perspective was never taken into consideration in designing the product. She went on to illustrate how the product was useful and well intended but the lack of understanding and efficacy for the user in the design and implementation of the concept left quite a few people with the inability to fully use the technology as it was intended.
The rise in precision of geo-location features on smartphones and mobile devices can have enormous advantages for you as a consumer – as well as extremely dangerous consequences. So, just how does your smartphone know where in the world you are? When location services are enabled on devices, the precise physical location of your phone (and you, assuming you are chained to it…) can be pinpointed via latitudinal and longitudinal coordinates down to a matter of feet.
As a user, this can be great for you if you are dying for a Starbucks in the middle of Manhattan, lost in a new city trying to get to a job interview, or wondering why in the world your kid isn’t home at curfew. And, as a business, you can take advantage of geo-location with geo-targeting – knowing your customers’ locations and serving them selected offers based on their proximity to your business.
However, there is a darker side. When GPS or geo-location is enabled on your devices, it may embed the exact location you were when you took photos with your smartphone or mobile device.
You have all of this fantastic technology at your fingertips and everywhere you see great opportunities to capture a lifetime of memories: family fun times, vacations, work events, or just documenting what you had for breakfast! We all do it. We take a quick snapshot, upload it to one of our favorite social networks, and voilà! In a matter of seconds, our lives are on display for thousands of people to enjoy and comment on. Or, do something far more sinister…