e-mail campaigns – It may seem like once you’ve gone through the process of preparing content and images, designing and sending your e-mail campaign that the work is done, but it’s only just begun. Moments after you hit send on your e-mail campaign data is starting to be collected and categorized.
For nearly 15 years Constant Contact has been our e-mail marketing partner primarily because of it’s ease of use and it’s awesome reporting system.
The overview report provides the data results in a one-sheet format. It displays the number of contacts you sent your campaign to, the open rate, bounce rate, SPAM notices and click though rates.
From the overview report you can click on the open rate and see specifically who opened the e-mail and the exact time that they opened the e-mail. Click on the bounces and view the contacts that bounced as well as the reason for the bounce. Click through rates will allow you to view the hyperlinks within your e-mail and the contacts that clicked on those links. All of this data is critical in keeping an up-to-date database of contacts.
Techknowledge if you’ve ever become frustrated trying to overcome a technology challenge, today’s Tech Tip will give you advice on taming the tech beast and discovering ways to fix it yourself.
With a little self-drive, curiosity, and perseverance, you will be amazed how some simple daily troubleshooting on your part can help you gain the techknowledge you need to solve many issues yourself.
Think about the multitude of new technologies that have launched during your lifetime and how you felt when you first used them. Remember the first time you used a DVD player? Got your first cell phone? Streamed a movie on your TV? Heard about “cloud” storage solutions? Do you remember how long it took you to get up to speed? I’m guessing your answer is “no.” Today, most of those inventions are probably essential to your everyday life and as simple to use as electricity. My aim is get you to feel as confident as possible to solve other technology snafus.