A Bradenton couple is banking on the potential rewards of tapping into the Hispanic advertising market.

Pedro Perez and Roseanne Avella-Perez recently opened Nuevo Punto Advertising Group, a full-service agency focused on using what they call “the complete language of the Hispanic culture,” to link clients with a rich market.

They intend to draw on cultural differences, not just translations from English to Spanish.

Seeing opportunity in the Hispanic market, the founders of the Sarasota-based Web managment firm Merging Point Design, Pedro and Roseanne Pérez, have a new startup: Nuevo Punto ( New Point) Advertising Group.

The new company is a full-service advertising and marketing firm aimed at helping companies reach the largest minority group in the nation – Hispanics.