English-to-Spanish In the past five years
For years, WEBG-FM (BIG 100), Orlando’s only “oldies” station, fed the area’s Baby Boomers a steady stream of hits from the 1960s and 1970s. On the morning of Feb. 2, however, executives from the station’s owner, Clear Channel Radio, called the station’s employees to a meeting and gave them the news: The Beatles were out; Marc Anthony was in. As of noon, the station was changing formats and would begin broadcasting Spanish pop music. Rumba 100.3 FM (WRUM) was born.