Google offers a lot of very good tools to maximize your advertising investment and best of all, many are free or very low cost.
One of the most underutilized and most impressive tools is Google’s “remarketing” tool. When used correctly, this application has the potential to help you reduce your pay per click average cost as well as your cost per click.
Have you ever clicked on an ad from a website and after doing so, the same ad you clicked on appears on other websites you visit, such as Facebook, Google, etc.? This action is called remarketing.
As an advertiser, when you use Google ad words you’re essentially bidding for a word or a phrase used on your website to help you gain a higher ranking on a user’s search results page. When you use retargeting or remarketing, the tool embeds a cookie onto each user’s device to preempts the advertisements they see. This means for just pennies on the dollar, your ad can be seen at the top of the list for that user as they travel to multiple sites around the web.
Once installed, the application will assist in promoting your business for up to 90 days at an average cost between $.25 and $.50 per user. To check it out visit google.com
Happy New Year! As we greet 2016 and get back to work, it’s a great time to reflect on the past year and refocus our business priorities to take advantage of new opportunities. This is especially true when evaluating the successes and struggles of your past advertising and marketing campaigns and how they hit – or missed the mark for your business. Much like personal resolutions we make, often our business goals go by the wayside after a month or two into the New Year. It doesn’t have to be this way.
Think about having a New Year Review kickoff breakfast with your staff. Let them tell you what worked, what didn’t and solicit their ideas for top strategies they feel could better your business processes. Think of this as a fun goal setting session with measurable targets and awards. By working with your team to clearly define goals for yourself and your business this year, your staff becomes part of the strategy team – and not just the implementers. Working with your staff to create “hit lists” of desired achievements and breaking them down into digestible actions will encourage each member to have a sense of ownership and accountability for the success of the business. Scheduling quarterly milestones to work toward (and celebrating them when met) will help empower your team, increase buy-in, and will enhance your credibility as a caring manager. Best of all, reporting in to each other will help you and your staff stay on track and keep the momentum building throughout the year.