Including social media in your marketing mix can be a very convenient, cost-effective way of communicating instantly with a large group of people. Using it correctly can help strengthen your relationship with current and potential customers, share your organization’s successes with the public, and enhance your overall business reputation. However, using Social Media without a defined strategy can drive folks away from your business in an instant.
Too many businesses flock to social media as a trendy cure-all (or so they think) to their marketing woes with no real plan of action. To create a successful social media presence, you first need to determine if your social media accounts will be used for personal or business purposes. Then, be sure to focus your efforts and your posts to the relevant audience. If your Facebook page exists to share personal information with your family, for example, don’t accept friend requests from business associates and/or post personal items to the public. Your business accounts should be used to provide intelligent, concise and well thought out posts that showcase your business and your professional expertise. Provide links to resources wherever possible or available.