Pedro Pérez graduated from Ringling College of Art and Design with a BFA in Graphic Design in 1996. In 2004, he founded Nuevo Advertising Group in Sarasota, a design and marketing firm that focuses on bridging the gap between U.S. businesses and the Hispanic community. His wife and business partner, Roseanne Avella-Pérez, is also a Ringling College graduate (Class of 1998, Illustration). They have a three-year-old daughter, Sophia Bella Pérez. “Sophia’s showing inspired artistic skills already,” says Pérez. “One day, she might be part of the team, too.”