Ringling College of Art and Design has always believed in supporting alumni-owned businesses. A mainstream e-communications contract with a Hispanic ad agency founded by Ringling alumni has proved to be more than good will. It is good business.

Pedro Perez launched Nuevo Advertising Group along with his wife Roseanne in 2001. “E-commerce is not new,” he says. “It’s how we do it that makes the difference.” A multicultural approach and success level makes this campaign notable in my judgment as well.