MUCH GAINED IN TRANSLATION
DANA SANCHEZ | TOURISM MATTERS –
Their messages reach around the globe, courtesy of the World Wide Web. So it makes sense that some Florida tourist organizations are translating their published materials into other languages.

But in the translation business, one size does not fit all.

SARASOTA, FL – Nuevo Advertising Group, after a year of successfully handling and expanding the Hispanic marketing efforts for the Tampa Bay Storm, has renewed its contract with Palace Sports & Entertainment, Tampa.

Pedro Perez, vice president of sales and marketing for Nuevo Advertising, said, “The managers of The St. Pete Times Forum were thrilled with the opportunities within the Hispanic market we presented to them, and we’re pleased to continue handling their advertising and public relations needs in this exciting market.”