Hispanic Buying Power ABC 7 News AT 5:30

A Nuevo Punto A new advertising agency courts the growing hispanic market.

Connecting the local—and someday national—business community to the exploding Hispanic buying market is the main point behind Nuevo Punto (New Point) Advertising Group, founded last summer by Bradenton’s Roseanne Avella-Perez.

Avella-Perez has assembled a team of eight Spanish-speaking professionals with Colombian, Cuban, Puerto Rican and Venezuelan origins—copywriters, graphic designers, translators and market analysts—for the new full-service ad agency.