Hispanic Buying Power ABC 7 News AT 5:30

Connecting the local—and someday national—business community to the exploding Hispanic buying market is the main point behind Nuevo Punto (New Point) Advertising Group, founded last summer by Bradenton’s Roseanne Avella-Perez.

Avella-Perez has assembled a team of eight Spanish-speaking professionals with Colombian, Cuban, Puerto Rican and Venezuelan origins—copywriters, graphic designers, translators and market analysts—for the new full-service ad agency.