Sarasota, Fla. – Oct. 20, 2010 WellSpring Pharmaceutical Corporation has contracted Sarasota, Florida based Nuevo Advertising Group™ to breathe new life into one of its heritage brands after completing a redesign and branding of the Micatin® antifungal cream. WellSpring’s goals are to increase market share by re-positioning the Micatin® brand to the growing Hispanic market in the United States.