Sarasota, Fla. – Oct. 20, 2010 WellSpring Pharmaceutical Corporation has contracted Sarasota, Florida based Nuevo Advertising Group™ to breathe new life into one of its heritage brands after completing a redesign and branding of the Micatin® antifungal cream. WellSpring’s goals are to increase market share by re-positioning the Micatin® brand to the growing Hispanic market in the United States.
Based on Nuevo’s years of experience specializing in the Hispanic market, Nuevo developed a look and feel that appeals to a large segment of this community. Some of the factors considered during the design process included age, generation, language, product loyalty, product uses and retail space. Nuevo also focus-grouped the design utilizing an extensive contact network throught out the U.S. and Latin America to ensure a strong connection with the product and proper language use in all markets.
Finally, Nuevo Advertising Group™ produced new packaging, sales fact sheets, images, and updated content to reflect the Spanish culturalization of the original English copy. Explains Sean Griffin, Director of Sales and Marketing for consumer brands at WellSpring Pharmaceutical Corporation, “When WellSpring was looking to grow market share with our Micatin® product, we hired Nuevo Advertising Group to transform the look and feel to appeal to the Hispanic community and retain the current brand loyal following. We are very proud of the work Nuevo has done and look forward to a successful relaunch.” The design of the package appeals visually to the Hispanic community and goes beyond offering just bi-lingual text on the package. “The new design provides bi-lingual text as well as full Drug Facts in Spanish printed inside the package. Patient education and compliance is a big concern today, and the treatment of athlete’s foot, jock itch, and ringworm will all be improved and retailers will be able to better serve a growing segment of their community” says Griffin.
Look for the redesigned product to hit the shelves in the Q1 2011. Nuevo continues to take on new work for increasingly diverse clients in Florida and beyond.
About WellSpring Pharmaceutical Corporation
WellSpring Pharmaceutical Corporation is a privately held company founded by Dr. Robert Vukovich in 1999 and headquartered in Sarasota, Florida. WellSpring markets and distributes four trusted over-the-counter brands, Emetrol®, Micatin®, Gelusil® and Glaxal Base® Skin Cream and Lotion. WellSpring Pharmaceutical Corporation’s headquarters are located at 5911 North Honore Avenue in Sarasota, FL.
For more information about WellSpring Pharmaceutical Corporation, visit www.wellspringpharm.com
About Nuevo Advertising Group ™
Nuevo Advertising Group™ is a full service Marketing, Advertising and Public Relations. Its focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. Nuevo Advertising Group™ recently launched www.nuevotranslation.com, a focus division of Nuevo Advertising designed to better serve the growing translation needs of businesses.
For more information about Nuevo Advertising Group™, visit www.nuevoadvertising.com or call 941-752-4433