SARASOTA, FL – Pedro Perez, vice president of Nuevo Advertising Group, was recently named the diversity chairperson for the Fourth District American Advertising Federation, tasked with adding diversity to the Federation to better reflect the ethnic make-up of the community.

He was also elected as the 1st vice president of the Advertising Federation of the Suncoast, with his primary responsibilities being board and membership recruiting.

Perez’ other appointments include co-chair of the Creative Services Cluster and chair of the Business Climate’s diversity subgroup for the Economic Development Corporation of Sarasota County.