Tilde Herrera HeraldToday.com – Marketing to Hispanics in Spanish Colombian-born Ricardo Diaz is open to varying cuisines and American products but admits Spanish-language advertisements get his attention fast. “They don’t have to because it’s their country,” Diaz said of United States-based companies that choose to target the Hispanic community. “But money talks.”

People have said that “small business is big business” meaning that the cumulative impact of entrepreneurs and small businesses is great. However we say it, our community and our country wouldn’t be what they are without the owners and managers of these thousands and thousands of firms.

Not only do they meet our needs for virtually all types of goods and services, but also small businesses are by far the best employers at creating new jobs. Also, studies have shown that small businesses create a huge number of innovations that keep us competitive and make our lives better.

SARASOTA, FL – Nuevo Advertising Group has been named by the Sarasota Chamber of Commerce as a finalist for the Chamber’s Frank G. Berlin, Sr. Small Business of the Year Award in the Minority Entrepreneurial Excellence category. This award program was established in 1991 to honor Sarasota County small business entrepreneurs.

Nuevo Advertising Group, the first and only agency in the Tampa Bay area tailored specifically to serve the Hispanic market, was cited for their work in serving the minority community and the Sarasota community as a whole, and for being leaders behind the scenes.