SARASOTA, FL – Nuevo Advertising Group has been hired by the Harbor Branch Oceanographic Institution, which is headquartered in Fort Pierce, for the Spanish translation of collateral materials related to its specialty license plate division.
Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.
###
Marketing to Hispanics
They’re the fastest growing minority group in the U.S., and their estimated buying power is scheduled to hit $992 billion by 2009. But reaching this group is far more complex than hiring a translator.
“ I know I need to do it, but I don’t know what I need to do.” This is the most common statement Nuevo Advertising owners Pedro Perez and Roseanne Avella-Perez hear from new clients. Nuevo is the only ad agency in Southwest Florida to specialize solely on Hispanic marketing, and everyone from government agencies to businesses across the state rely on Nuevo to connect their business with this multifaceted demographic.
BEALLS WILL LAUNCH ADS IN SPANISH
Starting this fall, new radio ads for retail chain Bealls will tell shoppers to “vive el estilo de la Florida.”
The new Spanish language ads are more than a rough translation of the company’s familiar “live the Florida lifestyle” tagline. They’re an attempt to reach out to the state’s growing Latino population, a group wielding more spending power than ever and one sought after by retailers selling everything from groceries to cell phones.
SARASOTA, FL – Nuevo Advertising Group has been retained by Florida retail giant Bealls, Inc. to create and produce Spanish radio spots.
” We are excited to have found an agency in the Bradenton / Sarasota area that understands the Hispanic community. Nuevo Advertising Group will transform our Hispanic radio campaign to make it more relevant to the audience,” said Gwen Bennett, vice president of advertising and e-commerce for Bealls and BeallsFlorida.com.
Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.
###
Nearly one out of every six U.S. residents will be of Hispanic origin by 2010, according to U.S. Census figures. Hispanic buying power, which was estimated at $736 billion in 2005, is expected to grow to $860 billion in 2007 and $1 trillion in 2010, according to a study by the Selig Center for Economic Growth at the University of Georgia.
