Nuevo Advertising Group Receives Nomination for Minority Business of the Year

The Greater Sarasota Chamber of Commerce recognized Nuevo Advertising Group, a certified woman-owned minority business, with a nomination for the 2006 Frank G. Berlin, Sr. Minority Business of the Year Award. Eligibility for nomination is based on the following qualifications: the business must be a functioning business for at least three years, must have a 51% or more ownership by a minority, be “for profit” and locally owned and operated with no more than 50 employees.

Husband and wife team Pedro Perez and Roseanne Avella-Perez founded Nuevo Advertising Group, a full-service Hispanic marketing, advertising, public relations and translation agency, in 2004. Company president Roseanne Avella-Perez spent over two years researching the region’s Hispanic market, and the group rapidly carved out a niche providing marketing and advertising services to clients seeking to penetrate this booming market. The pair is active both in and out of the office as their professional affiliations include the Suncoast Advertising Federation, the American Advertising Federation, the Gulf Coast Latin Chamber of Commerce, the Sarasota County Economic Development Corporation and the Tampa Bay Hispanic Chamber of Commerce, among others.

Vice President Pedro Perez says, “We celebrate diversity through innovation and creativity. It’s extremely gratifying to be recognized for our efforts through this nomination. To us, it means the business community at large is finally acknowledging and acting on the importance of reaching the Hispanic market in their own language through focused, concise marketing efforts.”

The winner will be announced at the Annual Small Business Awards Luncheon on Thursday, June 1, 2006.