SARASOTA, FL – Pedro Perez, vice president of Sarasota-based Nuevo Advertising Group, was named an “innovator who is playing an important role as Florida’s economy evolves” in the most recent issue of Florida Trend magazine. Perez and Nuevo Advertising, a Spanish-language marketing agency, were cited for their work creating ad campaigns for clients such as Waste Management, Bealls, Hooters and the Southwest Florida Water Management District. Full Story

Money spent on advertising directed at the United States’ rapidly growing Hispanic population has increased monumentally in the past few years.

But corporations and businesses have yet to fully take advantage of the Hispanic market, with many spending less than 1 percent of their budgets on Hispanic advertising, according to findings by the Association of Hispanic Advertising Agencies.

NUEVO ADVERTISING GROUP RETAINED BY HAMILTON REALTY, INC

SARASOTA, FL – Nuevo Advertising Group has been retained by Hamilton Realty, Inc., of Coral Gables, to handle the Spanish-language radio and television commercial media buying, and development and production of the spots, for two of their properties: The Falls at New Tampa in Temple Terrace and Grand Pavilion in Tampa.

NUEVO ADVERTISING GROUP RETAINED BY MSE MANAGEMENT, LLC TO PROVIDE  PUBLIC RELATIONS SERVICES FOR TRAVEL SHOWS

SARASOTA, FL – Nuevo Advertising Group is pleased to announce they’ve been engaged by MSE Management LLC to provide public relations services for the company’s travel shows. MSE Management LLC is a leading events marketing agency based in Greenwich, CT that produces major travel shows around the US, including The New York Times Travel Show.

NUEVO ADVERTISING GROUP RETAINED BY THE ORIGINAL HOOTERS ®

SARASOTA, FL – Nuevo Advertising Group has been hired by the Original Hooters for the writing, production and placement of a Spanish-language radio campaign promoting Hooters’ calendar signing events in the greater Tampa Bay area.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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SARASOTA, FL – Nuevo Advertising Group has been hired by Barron Productions, an internet marketing company based in Sarasota, to translate the metatags for search engine optimization for SKY Sotheby’s International Realty, one of Barron Productions’ clients.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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NUEVO ADVERTISING GROUP RETAINED BY PAIN RELIEF CENTERS

SARASOTA, FL – Nuevo Advertising Group has been retained by Pain Relief Centers to handle all of the Centers’ Hispanic marketing efforts including radio, television and print advertising. The Nuevo Advertising team will be responsible for all facets of advertising, from the creative aspects to production and media buying, as they position Pain Relief Centers to reach the Hispanic consumer. In addition, Nuevo Advertising will create Spanish-language collateral materials for use in the doctors’ offices and the waiting areas.

NUEVO ADVERTISING GROUP RETAINED BY OWEN MOTORS, INC.

SARASOTA, FL – Nuevo Advertising Group has been retained by Owen Motors, Inc. of Sarasota as their Hispanic advertising agency of record. Nuevo Advertising will develop and manage all aspects of the used car dealer’s Spanish- language advertising program.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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NUEVO ADVERTISING GROUP RETAINED BY WASTE MANAGEMENT SOUTHWEST  FLORIDA MARKET AREA

SARASOTA, FL – Nuevo Advertising Group has been retained by WASTE MANAGEMENT SOUTHWEST Florida Market Area to create and produce all Spanish-language recruiting tools including print, radio, television and website efforts. The market area reaches from Palmetto to Fort Myers.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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SARASOTA, FL – Nuevo Advertising Group has been hired by the Harbor Branch Oceanographic Institution, which is headquartered in Fort Pierce, for the Spanish translation of collateral materials related to its specialty license plate division.

Nuevo Advertising Group’s focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. For more information, visit www.nuevoadvertising.com or call 941-752-4433.

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