SARASOTA, FL – Nuevo Advertising Group is working for Pines of Sarasota, which has been leading the way in senior care in southwest Florida since 1948. Through its Education Institute, Pines is focusing on Alzheimer’s care and education. Nuevo has been retained to research the caregiving needs of Hispanics with a focus on culturalizing Pines’ training DVDs used by professionals, paraprofessionals and home caregivers for those with dementia and Alzheimer’s.

JoAnn Westbrook, director of Pines’ Education Institute, stated, “We’re thrilled with our partnership with Nuevo. Alzheimer’s and dementia affects all ethnic groups and communities, and providing useful caregiving tools is the first step to improving a dementia patient’s quality of life.“

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About Nuevo Advertising Group ™
Nuevo Advertising Group™ is a full service marketing, advertising and public relations agency. Its focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. Nuevo Advertising Group™ launched www.nuevotranslation.com, a focus division of Nuevo Advertising, designed to better serve the growing translation needs of businesses.

For more information about Nuevo Advertising Group™, visit www.nuevoadvertising.com or call 941-752-4433