Maximize your marketing dollars with E-blasts! When designing electronic communications, or “eblasts,” you can save money by leveraging the web hosting service you are already paying for. If you have a website, you’re already paying for hosting. Instead of subscribing to an additional eblast service to host your images, you can simply upload a directory of images to your hosting web server and link to the files from your chosen email client or HTML code. This option enables you to remain in full control of your images and content while saving you money.
Another potential money saver is to actively update your current mailing list. For example, if your database is 10,000 strong and you receive 1,000 bounce backs or undeliverable email addresses, updating these addresses will minimize the number of bounces you receive. Afterall, do you want to pay for emails that cannot be delivered? If you are paying per email address, in most cases, making these updates will save you some money on your monthly bill.