SARASOTA, FL – Nuevo Advertising Group has been retained by Palace Sports & Entertainment, Tampa to handle the Hispanic marketing efforts for the Tampa Bay Storm.

Pedro Perez, VP Sales & Marketing for Nuevo Advertising, said, “The managers of The St. Pete Times Forum were interested in opening up new opportunities within the Hispanic market. It’s something they had been considering for awhile, and we’re thrilled to be handling their advertising and public relations needs in this exciting market.”

A Bradenton couple is banking on the potential rewards of tapping into the Hispanic advertising market.

Pedro Perez and Roseanne Avella-Perez recently opened Nuevo Punto Advertising Group, a full-service agency focused on using what they call “the complete language of the Hispanic culture,” to link clients with a rich market.

They intend to draw on cultural differences, not just translations from English to Spanish.