1. 66% of contacts check e-mail on a mobile device, so ensuring that your e-mail is mobile friendly is key.
3. Your e-mail should have a good balance of text and images. An e-mail with too many images can load slowly and trigger SPAM filters.
Go Mobile! If your website is not mobile enabled you’re losing organic positioning on the search engines. Google made it official last month and announced they are going to be re-indexing website’s results and prioritizing mobile-friendly websites. And as we all know what Google does others copy and compound the problem. 57 percent of users will not recommend a website if it’s not mobile friendly.
All your efforts to keep your website up-to-date and the technology current will be for nothing if potential customers can’t find your website. The mobile industry is growing by leaps and bounds – 80 percent of traffic to websites is now coming from mobile devices.
There are simple steps you can take to check if your website is compliant. I have included some links to free services that will give you a real sense of your website’s health. If you find your website is not compliant or mobile, have your developer give you an estimate and a timeline to upgrade your website’s technologies. Do yourself a favor and get at least three estimates. Clearly define the scope of work, set your expectations and make sure they are understood. Happy serving!