English-to-Spanish In the past five years
For years, WEBG-FM (BIG 100), Orlando’s only “oldies” station, fed the area’s Baby Boomers a steady stream of hits from the 1960s and 1970s. On the morning of Feb. 2, however, executives from the station’s owner, Clear Channel Radio, called the station’s employees to a meeting and gave them the news: The Beatles were out; Marc Anthony was in. As of noon, the station was changing formats and would begin broadcasting Spanish pop music. Rumba 100.3 FM (WRUM) was born.
Gulf Coast Business Review 40 Under 40, 2005
2005 Honorees
July 29-August 4,
By Isabelle Gan / Contributing Writer
Recognized as a mecca for retirees, Greater Sarasota-Manatee isn’t known for its allure to the young professional. But little by little that’s changing. Since 2000, U.S. Census figures show Greater Sarasota’s 20-to-40 age group grew 1% while the 60-and-over group shrunk by 1.4%. The 20- to 40-year-olds, in fact, held their ground in terms of the total percentage of population here (25%) while retirees, clearly the dominant group, shrunk from 35% to 32% of total population. Those aren’t dramatic shifts, but the perception and reality is that as the Gulf Coast continues to grow, more and more working people are choosing Manatee and Sarasota counties as the place they want to raise their families.
Tilde Herrera HeraldToday.com – Marketing to Hispanics in Spanish Colombian-born Ricardo Diaz is open to varying cuisines and American products but admits Spanish-language advertisements get his attention fast. “They don’t have to because it’s their country,” Diaz said of United States-based companies that choose to target the Hispanic community. “But money talks.”
People have said that “small business is big business” meaning that the cumulative impact of entrepreneurs and small businesses is great. However we say it, our community and our country wouldn’t be what they are without the owners and managers of these thousands and thousands of firms.
Not only do they meet our needs for virtually all types of goods and services, but also small businesses are by far the best employers at creating new jobs. Also, studies have shown that small businesses create a huge number of innovations that keep us competitive and make our lives better.
SARASOTA, FL – Nuevo Advertising Group has been named by the Sarasota Chamber of Commerce as a finalist for the Chamber’s Frank G. Berlin, Sr. Small Business of the Year Award in the Minority Entrepreneurial Excellence category. This award program was established in 1991 to honor Sarasota County small business entrepreneurs.
Nuevo Advertising Group, the first and only agency in the Tampa Bay area tailored specifically to serve the Hispanic market, was cited for their work in serving the minority community and the Sarasota community as a whole, and for being leaders behind the scenes.
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SARASOTA, FL – Pedro Perez, vice president of Nuevo Advertising Group, was recently named the diversity chairperson for the Fourth District American Advertising Federation, tasked with adding diversity to the Federation to better reflect the ethnic make-up of the community.
He was also elected as the 1st vice president of the Advertising Federation of the Suncoast, with his primary responsibilities being board and membership recruiting.
Perez’ other appointments include co-chair of the Creative Services Cluster and chair of the Business Climate’s diversity subgroup for the Economic Development Corporation of Sarasota County.
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SARASOTA, FL – Nuevo Advertising Group and Provident Advertising have teamed up to provide restaurant chain Original Hooters® with Hispanic marketing.
The initial project the two advertising agencies are working on together is to incorporate Hooters into the first Spanish- language broadcast of the Tampa Bay Storm arena football team. All 2005 Arena Football League Storm home games will be broadcast on Rumba 680 AM (WRMD).
SARASOTA, FL – Nuevo Advertising Group has been retained by Palace Sports & Entertainment, Tampa to handle the Hispanic marketing efforts for the Tampa Bay Storm.
Pedro Perez, VP Sales & Marketing for Nuevo Advertising, said, “The managers of The St. Pete Times Forum were interested in opening up new opportunities within the Hispanic market. It’s something they had been considering for awhile, and we’re thrilled to be handling their advertising and public relations needs in this exciting market.”
Connecting the local—and someday national—business community to the exploding Hispanic buying market is the main point behind Nuevo Punto (New Point) Advertising Group, founded last summer by Bradenton’s Roseanne Avella-Perez.
Avella-Perez has assembled a team of eight Spanish-speaking professionals with Colombian, Cuban, Puerto Rican and Venezuelan origins—copywriters, graphic designers, translators and market analysts—for the new full-service ad agency.
