SARASOTA, FL – Nuevo Advertising Group and Provident Advertising have teamed up to provide restaurant chain Original Hooters® with Hispanic marketing.

The initial project the two advertising agencies are working on together is to incorporate Hooters into the first Spanish- language broadcast of the Tampa Bay Storm arena football team. All 2005 Arena Football League Storm home games will be broadcast on Rumba 680 AM (WRMD).

Nuevo Advertising Group and Provident Advertising plan to further define and expand Hooter’s Hispanic marketing efforts to help the company reach new markets.

Pedro Perez, vice-president of sales and marketing for Nuevo Advertising Group, said, “We are excited about our relationship with Provident Advertising, and we look forward to providing Hooters with exceptional work and new opportunities in the Hispanic community.”

Nuevo Advertising Group, based in Sarasota, Florida, exists to bridge the gap between U.S. businesses and the Hispanic community through focused, concise advertising messages delivered through the most effective mediums.

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