Now is the time to start working on your holiday promotional campaigns and taking advantage of the power of of online resources – especially e-blast emails – to help spread the word. Whether you are a seasoned pro e-mail marketing pro or a novice, here are some tips you should keep in mind to increase the effectiveness of your campaign. It’s important to have a clean and modern e-blast design, and even at our ad agency we sometimes find this challenging.
During the Holiday season, time is especially short for your customers and potential customers and they will spend only about 4.8 seconds scanning your email before they decide to read further. So, designing an elegant and simple e-blast that clearly states your key messages is essential in getting their attention – fast! Resist the temptation to cram tons of text in your promotions to ensure the message elicits action.
How do you decide what design will work for your business? At Nuevo, we’ve conducted countless focus groups to determine what is most appealing to consumers. We’ve found consumers are most interested in discounts, special sales and coupons this time of year. Sounds obvious, right? The “prime real estate” in your e-blasts is from the headline down to the first two or 3 inches of that email. Here is where you must convey your message clearly and concisely and without room for interpretation.