Add a share feature to allow your e-mail recipients to share your e-mail with their social network. Also, include links to your social media pages so your contacts can easily link up to you online.
Utilize the KISS rule and keep your subject line short. It’s best when subject lines are 140 characters or less and include no extraneous punctuations or odd characters.
It’s important to keep your lists current – add new contacts in a timely fashion and purge outdated contacts after an e-mail send. Remember to review your overall report, open report and bounce report for details on how your contacts are responding to your e-mail.
Link your e-mail to your PayPal or shopping cart to allow your contacts for easily donate, renew memberships, pay for sponsorships, seminars and more.
Prepare and schedule your e-mails in advance so you never miss an opportunity to connect with your contacts.
91% of adults check e-mail on their smartphone at least 1x per day. Ensuring that your e-mail loads properly on mobile devices is a must.
Transition all your printed materials to digital format so they are on the ready.
Do your contacts have a language preference other than English? Translate the content into the preferred language and communicate more effectively with your contacts.
[/one_half_last]
Download 8 Tips to Better E-mail Marketing PDF
Translation or Culturalization of my marketing creative? In today’s all digital world it is very easy to fall into the online software translation trap. Translation versus Culturalization of your marketing materials is of the utmost importance. It’s not just about using Google translate or relying on an online translator to relay your message. It still takes eyeballs experience and it is a deep understanding of the goal for the advertisement. Many cultures use words differently, In one culture a word could mean a straw in another market it could mean a sexual act. Understanding the nuances of language is not something easily translated into by piece of software.
Often translations miss the mark and say things that hurt, confuse or completely missed the point of the advertisement altogether. Understanding the language is just one component of culturalizing advertising or marketing campaign. Understanding the market demographic cultural backgrounds and religious references are a big part of understanding and targeting a consumer. That is the start of creating a well rounded multicultural marketing campaign not just for international markets but also for the US market.