8 Tips to Better email Marketing


Add a share feature to allow your e-mail recipients to share your e-mail with their social network. Also, include links to your social media pages so your contacts can easily link up to you online.


Utilize the KISS rule and keep your subject line short. It’s best when subject lines are 140 characters or less and include no extraneous punctuations or odd characters.


It’s important to keep your lists current – add new contacts in a timely fashion and purge outdated contacts after an e-mail send. Remember to review your overall report, open report and bounce report for details on how your contacts are responding to your e-mail.


Link your e-mail to your PayPal or shopping cart to allow your contacts for easily donate, renew memberships, pay for sponsorships, seminars and more.



Prepare and schedule your e-mails in advance so you never miss an opportunity to connect with your contacts.


91% of adults check e-mail on their smartphone at least 1x per day. Ensuring that your e-mail loads properly on mobile devices is a must.


Transition all your printed materials to digital format so they are on the ready.

  • Press Releases
  • Newsletters
  • Invitations
  • Announcements
  • Brochures
  • Board Meeting Minutes
  • Annual Reports
  • Promotions

Do your contacts have a language preference other than English? Translate the content into the preferred language and communicate more effectively with your contacts.


nuevoadv 8tips

Download 8 Tips to Better E-mail Marketing PDF

Who tracks you online – and can you stop them?

Who tracks you – Living in a connected world sucks sometimes. By browsing the Internet we are exposed to thousands of the unseen and unknown tracking technologies connecting you and your browser data to companies across the globe. What do they do this for? Well, they can customize how they target you with ads and communications, they can analyze your browsing behavior, and integrate their own third-party web browser technology. These trackers generally slow down page load times as they transmit and download data, increase clutter on websites with ads and pop-ups, and often put your information at risk as they share your browsing behavior with other companies.

This is happening hundreds of times a week, thousands of times a month on all your devices. There are many third-party companies which will allow you to block most tracking software. Take a moment if you haven’t done that yet and do a little tiny bit of research. In the long run it will pay off.

I’ve spent the last few weeks thinking about what technology means to me. Is it to make my job easier? To get more done in the same period of time? Or do I just do it to feel like I’m connected to others?

I find myself using technology for number of different things – I communicate over email quite a bit, I research on my handheld and my desktop when I’m at work, I coordinate different people and events as well as publish what I do in my personal life and business ventures. Overall I think technology has a purpose and a place. With that said I feel it’s very important to put it down sometimes. To reconnect with the people around us, to build things out of the things in the real world, sculpture, painting or maybe even landscaping. The point is technology does have a place in our world and keeping the balance between the artificial world we’ve created for ourselves online and the real world we are living in and the people we interact with on a daily basis are just as important.

Overall I think we all have a lot to learn in managing our day-to-day lives with and without technology.  We need to find ways to enhance what we do without becoming dependent on any one thing. Becoming technology neutral is something we should all strive to practice more. Find ways to utilize technology without being used by technology.  As we go into the holiday season take time to handwrite a thank you to someone. Drop it in the mail or better yet create your own thank you card. Take the time to think about the message, find a picture that relays some kind of emotion connected with your message.  Take it to a quick serve printer or big box store and then use that to once again connect with your friends, family and coworkers.

Our Family + Technology

Our Family + Technology, We have an almost 10 year old and a 6 year old in our house. Our 4th grader is required to have an ipad for use at school and for homework. She likes to watch YouTube videos of people playing Mine craft and finding cute pics of baby bunnies on the Internet. Our 6 year old is in Kindergarten is obsessed with anything Lego. He loves making stop motion videos with his Lego mini figures and watching similar videos on YouTube. Right now Batman reigns supreme. My wife/partner and I both have laptop computers and iPhones that allow us to work on the go and keep in touch with out of town family. Social media allows us to keep up with High School and College friends’ comings and goings.

So, with all of that going on we used some common sense to keep our family safe online. Since our daughter is required to have an iPad for school the school provides an “Acceptable Use Policy” for each student and their parent to review and sign. It spells our things like students are not allowed to download or install material unless under supervision. Or, the student will not send any personal information (photos, addresses or phone numbers) to anyone else on the Internet. We’ve also had some conversations with her about appropriate material and what she should avoid online.

Sarasota Advertising Pedro Pérez exhibit broadens the definition of “art”

It’s not every day you see an anti-nausea medication on display in an art gallery.

However, its creator wouldn’t be bothered by passersby questioning the piece’s artistic validity. Pedro Pérez is the designer of the packaging for the bottle of Children’s Emetrol currently on display in the Patricia Thompson Gallery until Oct. 21. He believes if he has started a conversation about the definition of art, he has succeeded.

Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. “Art, to people, is different,” he says. “I would argue with you that a landscaper is an artist. I would argue that an architect is an artist. I would even argue with you that a mechanic, to a certain extent, is an artist. It’s what we do and how we define what we do.”

The bottle is part of the Pedro Pérez exhibit showcasing work he has produced from his early college years until now. The collection includes everything from industrial and graphic design to web development and photography.

FOR IMMEDIATE RELEASE – Oct 6, 2015 (Sarasota, FL) – Nuevo Advertising Group today announced the launch of its new web site showcasing client case studies at nuevoadvertising.com and the launch of a dedicated bilingual account team.

The full-service marketing and advertising agency was founded in 2004 by Ringling College of Art and Design alumni Pedro Perez and Roseanne Avella-Perez. “To better serve our clients, Nuevo focuses on a comprehensive ‘whole brand appearance’ approach with sharp attention to the customer experience,” explained Co-Founder and VP of Sales Pedro Perez. “The new web site illustrates diverse case studies our clients’ faced and clearly explains how Nuevo created strategic campaigns to solve these issues,” said Perez.