Sarasota Advertising Pedro Pérez exhibit broadens the definition of “art”
It’s not every day you see an anti-nausea medication on display in an art gallery.
However, its creator wouldn’t be bothered by passersby questioning the piece’s artistic validity. Pedro Pérez is the designer of the packaging for the bottle of Children’s Emetrol currently on display in the Patricia Thompson Gallery until Oct. 21. He believes if he has started a conversation about the definition of art, he has succeeded.
Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. Nuevo Advertising Group worked with Wellspring Pharmaceutical to refresh the packaging of Children’s Emetrol, an anti-nausea medication, in order to create a more vibrant, kid-friendly look. “Art, to people, is different,” he says. “I would argue with you that a landscaper is an artist. I would argue that an architect is an artist. I would even argue with you that a mechanic, to a certain extent, is an artist. It’s what we do and how we define what we do.”
The bottle is part of the Pedro Pérez exhibit showcasing work he has produced from his early college years until now. The collection includes everything from industrial and graphic design to web development and photography.
HOW TO FIND OUR OFFICE: Our office is located at 1990 Main Street Suite 750 in the beautiful white and purple accented Courthouse Building. There are two ways to reach us: on foot enter from Main Street (between Made and Mediterraneo); by car enter from Ringling Boulevard to the parking garage, park, and take the elevator to the 7th floor.