EXHIBITION OPENING: Pedro Pérez.

Ringling College Patricia Thompson Gallery Presents Pedro Pérez
Selection of work on display through October 21

Sarasota, FL – Opening June 10, the Ringling College of Art and Design Patricia Thompson Gallery will host the work of alumnus Pedro Pérez, Class of 1996. This multi-media exhibition will include design work from his various advertising campaigns and present several projects he has completed over the course of his professional career.

An exploration of the creative process, this exhibition will lead the viewer through the behind the scenes decision-making and experimentation of advertising, culminating in several polished, completed campaigns that demonstrate the result of this foundational work.

Pérez is a founding partner of Nuevo Advertising Group and an adjunct professor of Global Brand Strategies at Ringling College.  He founded his first company, Merging Point Design, Inc., with fellow students while they were attending Ringling College. This first venture specialized in custom website design and development and quickly landed some impressive local and national clients such as Sarasota’s own Van Wezel Performing Arts Hall, Lee Wetherington Homes, and Stardust Casino and Boyd Gaming in Las Vegas, Nevada. Merging Point focused on the front-end beauty and functionality of websites as well as the back-end management systems. 

Wishing you a year of gratitude – As the Holliday season approaches, it’s important to be grateful to our co-workers and employees – those special individuals who support us throughout the year, help our businesses grow and connect with our customers. Make a game out of it and engage your staff. Ask for ideas on how to improve your website, add features, enhance content and create more value for your customers. Create a fun “creative contributor” aspect to your work week and show your employees you value their opinion and the work they do.

Think about adding an “employee of the month” page to your website. Post staff photos in their work environment and include short bios about who they are and what they do. You could even feature customer success stories and testimonials to show your clients you care about their experiences and the relationships you are building together. And remember, take the time to send out an e-mail greeting to thank your customers for their support and to wish them Happy Holidays!

I would like to personally thank SRQ for giving me the opportunity to contribute here and to the readers for their continued support and encouragement. And to Ringling College, thank you for giving me the opportunity to teach this semester and for inviting me to come back next semester. To my students, a special thank you, you have taught me even more than I would have expected and I was grateful to help you showcase your talents.

Happy Holidays!