Make Social Listening work for you and your business.
Are you new to the term social listening? Chances are you’ve already been monitoring what people say about you online, and if you use this information to enhance your business you’re engaging in social listening.
Take the next steps to not just monitor your brand, but use your social listening efforts to gain insight, customers and to build your brand.
Here are a few tips to get you engaged:
1. What Social Media Channel does your customer frequent?
Your first step is to determine which social media channel your customer frequents. It could be Facebook or Twitter or perhaps industry blogs. Track and then join the conversation when the time is right.
2. Become a Problem Solver
Monitor key words or phrases that relate to current issues your customers may be experiencing. Use these issues to solve the problem or provide a turnkey solution.