Tracking is important no matter if you’re creating television spots, print, digital or outdoor advertisements, developing a method of tracking success is of the upmost importance. Some tools already exist that won’t cost you any extra money.
Think about using multiple URLs and targeting each URL for a specific advertising outlet. For example, you could use a unique URL for outdoor ads that direct customers to your website. Use a different URL on your print ads, another in email blasts and so on. This simple method will allow you to track the traffic your website is pulling from each different advertising medium, so that you can pinpoint which method is driving the most traffic. The goal is simple: if something works do more of it, and if it doesn’t work, retool it or consider eliminating the underperforming ads from your marketing mix.