Playing it loose with Advertising

Playing it loose with Advertising

Sometimes the idea of advertising just because you have to forces most of us to buy advertisement we otherwise wouldn’t even consider, or worse to cut corners just to meet certain deadlines. Having a clear plan and a strategy for your marketing and advertising is a necessity. Understanding your client or market is a must. Everything from gender, age group, language preference, habits and practices are all quintessential components in correctly positioning your advertisement for success.

When creating a plan there are a few questions to ask – inquire about our circulation numbers, distribution, pass along statistics, add versus content, views, etc. Think about meeting the staff and sales team. Are they knowledgeable about their product? Are they involved in the local community and out reach programs? All of these factors play a role in the success of your marketing and advertising efforts.

E-mail marketing, Tuesday Tech, Published by SRQ Daily Freshly Squeezed Content Every Morning – Tuesday Sep 22, 2015
E-mail marketing has become commonplace and is a great way to engage your contacts.  Once you have your e-mail prepared you want to ensure that it reaches your contacts inbox and that they open it.  Personal preferences and SPAM filters can hinder that process, but we have a few tips to help you increase your open rates.

1.  66% of contacts check e-mail on a mobile device, so ensuring that your e-mail is mobile friendly is key.

2.  Write a subject line that captures the recipient’s attention without misleading the reader about the content of the e-mail. Avoid the
“what happens next …” syndrome.

3.  Your e-mail should have a good balance of text and images. An e-mail with too many images can load slowly and trigger SPAM filters.