E-mail marketing has become commonplace and is a great way to engage your contacts. Once you have your e-mail prepared you want to ensure that it reaches your contacts inbox and that they open it. Personal preferences and SPAM filters can hinder that process, but we have a few tips to help you increase your open rates.
1. 66% of contacts check e-mail on a mobile device, so ensuring that your e-mail is mobile friendly is key.
2. Write a subject line that captures the recipient’s attention without misleading the reader about the content of the e-mail. Avoid the
“what happens next …” syndrome.
3. Your e-mail should have a good balance of text and images. An e-mail with too many images can load slowly and trigger SPAM filters.